I know just enough about Moral's business to know how hard it can be. I spent some time with a guy years ago who franchised a Gold's Gym, and that is an established business. It took a lot of time for him to get it going, and he had many risks involved from building the gym to equipping it and gaining clientele, this for an established franchise. I was working out there in the morning before going to work. It was a surprise to me that he was there that early in the morning, and still there when the place closed at night.
When we are talking wealth, the means to get it is very much the point. Moral has had to work very hard to achieve what he has, and I respect that. I respect the Richard Bransons and the Elon Musks who build from scratch. But the other wealth, the enabled and established wealth, the Waltons and the Koch brothers is another story. That these people who are 2nd 3rd and 4th generation who were born into wealth who can manipulate politically and think of their employees as drones to be paid minimum wage and given as few benefits as possible. This is the wealth that destroys, not builds. They do not get my respect and they do not deserve it.