They can look at my private information, so long as they like viewing gay porn.
It's not only the snooping, it's going to be the deluge of extremely targeted adverts from god knows where and more effective phishing/social engineering attacks.
For example: "A watering hole attack is a security exploit in which the attacker seeks to compromise a specific group of end users by infecting websites that members of the group are known to visit." And how might the attacker know which sites the targets visit?
Also, take a wild guess which party just secured ISP backing in future elections. The ISPs been trying to pay off both sides for years, and now that they have one on lock - the one with the majorities in all branches of government - why bother with the other? The Republicans are going to be Yes Men from now on - not because of some ideological love for this legislation - but because backing this will ultimately help them getting elected and reelected.
We're looking at a Frey-Lannister alliance in the making. Ousting these cretins just became that much harder.